SHANGJIAO ORIENTAL

Shangjiao Group – Brand Story & Corporate Culture
Crafting Beauty with Ingenuity, Inspired by the Orient

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I. Brand Origins & Philosophy

The name Shangjiao traces back to the golden era of the Tang Dynasty, drawing inspiration from the poetry of Emperor Taizong, Li Shimin, embodying the essence of Chinese culture. Founded on August 8, 2016, Shangjiao Group is rooted in artistry, driven by expertise, and guided by a global vision, specializing in comprehensive design solutions. We strive to integrate spatial design with human emotions, creating unique works that harmonize aesthetics with functionality, allowing every inch of space to resonate with culture and sentiment.

Shang (尚) – Symbolizing reverence, timelessness, and admiration.
Literary reference: Li Shimin’s "Autumn in the Mountain Pavilion" – “Sparse orchids still tinted with mist, withered chrysanthemums still hold the dew.” This signifies the fusion of past and present in the pursuit of excellence.

Jiao (娇) – Evoking grace, elegance, and vitality.
Literary reference: Li Shimin’s "Springtime Reflections from a Tower" – “Willows caress the rippling waves, birds continue their song among delicate blossoms.” This symbolizes the beauty of design and the vitality it breathes into space.

Shangjiao embodies the soul of “Shang” and the form of “Jiao,” blending Oriental aesthetics with modern design. With an international perspective, we introduce Chinese culture to the world under the name Shangjiao Oriental, signifying a beautiful China. More than just designers of space, we are custodians and innovators of Oriental lifestyle aesthetics, committed to making every space a vessel of culture and a sanctuary of emotion.

II. Mission & Vision

Mission
Redefining Oriental living, elevating quality lifestyles.
At Shangjiao Oriental, we embrace the philosophy of "infusing culture into space, warming life with design." We specialize in integrating the essence of Oriental aesthetics with modern living needs, creating residences that balance artistry, functionality, and emotional resonance.

Vision
Leading Oriental design trends, setting the benchmark for future living.
Through innovation, we drive industry transformation and uphold a standard of excellence. With deep cultural roots and a global outlook, Shangjiao Oriental aspires to become an internationally recognized Oriental design brand, showcasing the cultural depth and contemporary dynamism of Chinese design to the world.

III. Core Values

1. Culture as the Soul
   “Every space tells a story.”
   From the interplay of illusion and reality in classical gardens to the meticulous craftsmanship of mortise-and-tenon joints, we integrate the poetic essence of ink painting and the philosophical depth of Confucian traditions into our designs, revitalizing classical aesthetics in modern spaces.

2. Clients at the Heart
   “Beginning with needs, ending with inspiration.”
   Through our bespoke "one home, one solution" service, we listen to our clients’ visions of home and transform them into thoughtfully designed realities. From functional layouts to emotional expressions, we ensure that every renovation journey is one of trust and warmth.

3. Quality as the Foundation
   “Details define dignity.”
   We meticulously select premium eco-friendly materials, such as F4-star certified boards and smart home systems. Our five-dimensional inspection system guarantees flawless execution, while our ten-year quality assurance promise safeguards long-term peace of mind for our clients.

4. Innovation as the Driving Force
   “Honoring tradition while pioneering the future.”
   We have developed the "Oriental Smart Home" digital design platform, incorporating AR real-time visualization and AI-driven space optimization. By integrating technology with craftsmanship, we create smarter, more efficient design experiences.

IV. Team Spirit

Collaboration · Growth · Co-Creation

• Collaboration: Designers, engineers, and traditional artisans work together, blending the precision of Suzhou embroidery, the rhythm of blue-and-white porcelain, and the minimalism of modern aesthetics.

• Growth: Through our Oriental Aesthetics Academy, we regularly organize heritage site visits and traditional culture workshops to enrich our design foundation.

• Co-Creation: We embrace a "client-participatory design" approach, inviting homeowners to co-create their ideal living spaces, ensuring that design remains deeply rooted in everyday life.

V. Social Responsibility

Sustainability & Goodwill for a Better Future

• Carbon Reduction Initiative: We promote the "Zero Formaldehyde Living" program, developing renewable bamboo fiber materials to reduce the environmental impact of interior design.

• Cultural Preservation: Through the "Reviving Heritage Homes" charity project, we renovate century-old residences to preserve architectural heritage.

• Artistic Empowerment: We bring "Oriental Aesthetics Classrooms" to rural schools, inspiring children with the beauty of design and creativity.

VI. Brand Declaration & Slogan

• Brand Declaration
  “Honoring the charm of the East, embracing the beauty of life.”
  At Shangjiao Oriental, we believe true design goes beyond aesthetics—it carries cultural warmth and poetic living. With the hands of artisans and the wisdom of the East, we craft ideal living spaces where homes become sanctuaries and daily life is imbued with cultural elegance.

• Slogan
  “Shangjiao understands art—where design meets reality.”
  Shangjiao Group believes that design is not just about shaping spaces—it is about creating a dialogue between culture and emotion.

VII. Scope of Services

Shangjiao Group provides comprehensive design solutions for luxury villas, high-end hotels, commercial spaces, and boutique restaurants. From initial spatial planning and conceptual design to final execution, we ensure seamless integration of interior aesthetics, mechanical systems, and architectural structures. With meticulous blueprints and on-site evaluations, we maintain rigorous quality control at every stage, delivering masterpieces that balance artistry and functionality.

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Main business: Villa design, commercial design, hotel design, garden design, decoration whole case landing, soft decoration home design whole case landing!

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Shangjiao Oriental—Showcasing the Pride of the East to the World.

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Shangjiao Group:

Shangjiao Architectural Space Design Co., LTD  (China, Beijing) 

Shangjiao Design Consulting Management Co., LTD  (China, Shenzhen)

Shangjiao Design Management Group Co., LTD  (China, Hainan) 

Shangjiao Oriental Pte LTD (Singapore) 

Shangjiao oriental Decoration Design Co., LTD. (DUBAI)